Pure Detox Clarifying Shampoo
Pure Detox Clarifying Shampoo
The first step that makes all other steps work better.
A professional-strength chelating shampoo that strips mineral buildup, hard water deposits, product residue, and oxidative debris from the hair shaft before any chemical service. No penetration. No alteration. Just a clean, open surface.
The single most common reason a chemical service underperforms is compromised penetration. Pure Detox solves that before the service starts.
- Removes chelated minerals - calcium, magnesium, iron, copper
- Strips hard water scale and oxidative deposits
- Clears styling product buildup without stripping moisture
- Resets porosity for more even color absorption and lift
- Preps the cortex for peptide and protein penetration in later steps
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Katie Brenner walks through how this product fits into the Oli G method, when to use it, and how to explain it behind the chair.
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The scalp reset behind better color, lift, and bond work.
Mineral deposits and hard water scale don't just sit on the hair - they actively block penetration. Chelating agents bind to those minerals at the ionic level and lift them off the shaft, giving treatments and color a clean surface to work against.
Without this reset, even the best formulas are working through a filter. Pure Detox removes the filter.
Use it when the hair needs it. Which is almost always.
Four steps. One clean surface.
- Use every single service. Not just when hair looks dirty.
- Hard water clients should get 5-10 min every time. You may not know they're on hard water until their color goes flat or gray coverage fails.
- After detox, hair temporarily feels dryer or rougher. That's correct. Step 04 (Total Refresh) restores the cuticle.
- Pure Detox does not remove artificial color - it removes mineral barriers sitting on top of the hair.
- Do not mix with developer or use during the chemical service itself.
Pure Detox in the service flow.
Prep the surface. Own the result.
Pure Detox is Step 01 for a reason. Every result you promise your client starts here.